Tag: Virtual Reality (VR)

2020 has been a watershed year for many brands, forcing them to embrace the power of pivoting and quick adaptation. Not doing so was a risk not worth taking. While it presented challenges, 2020 shaped and solidified new forms of communication that brands must be cognisant of, leading into 2021.

5G is fast. Really, really fast. Its millimetre wave spectrum can achieve up to 2 gigs a second. That is gee-whizz fast. Most of us have also figured out that it probably won’t be weaponised like the seizure-inducing McGuffin that acted as the plot device for the latest iteration of Charlie’s Angels.

Virtual reality has been on the rise in the past years and is a growing and dynamic area of technological advancement and development. In 2020, through necessity, many of us have found ourselves conducting various aspects of our lives, everything from business meetings to birthday parties, through virtual platforms.

In the early 1980s, adventure games such as The Hobbit were the beginning of interactive entertainment on basic 8-bit computers, where the player could choose the narrative of the game by selecting their preferred options for completing the adventure course at each stage.

The move towards virtual, augmented reality and gamification is becoming increasingly effective in brand’s story telling. Our first experiences define us: the first kiss, our first day at school, the first broken arm, baby’s first smile and that first broken heart.

The past few months have seen local organisations migrate towards the cloud and its usage/consumption model. While part of this can be attributed to the need for continued innovation, a major factor has been the difficult economic times. Companies can no longer afford to do business in the traditional way. Instead, they are turning to the cloud to reinvent themselves for a digital environment.

The digital workplace is one where people, processes, technology, and the company converge to improve business productivity and employee engagement. It's a workplace where employees have the technological tools they need to complete business tasks effortlessly and efficiently.

Today’s consumers are more informed than ever about their purchasing decisions. They are constantly connected, constantly searching for information, constantly sharing their brand experiences on social media and constantly demanding that their needs are instantly gratified.

Around the world there is a growing rejection of purely efficiency-based office environments. It is giving way to offices principled in sustainability, community, diversity and lifestyle.