Tag: user experience (UX)

Standing out in a competitive industry like insurance is a challenge. To remain competitive, insurers must understand how to successfully serve their customers while keeping costs low. It’s for this reason that there is an increasing demand for self-service options. 

Obsidian Systems was approached by a leading South African healthcare solutions provider to optimise its customer complaints system that was wholly reliant on email which resulted in service delays and a negative end user experience.

Despite a number of studies confirming that gender-diverse companies perform better, gender equality and lack of inclusiveness remain a paramount issue in the IT world, and women are still significantly underrepresented in tech. Even though the situation is improving, the gender gap in the IT industry is still prominent.

Although the strategy of digitisation and digital transformation had loosely formed ‘part’ of organisational growth strategies, it was not until the COVID-19 pandemic - where the entire world was forced to stay, and work from home, that ‘digital’ took centre stage.

In the early 1980s, adventure games such as The Hobbit were the beginning of interactive entertainment on basic 8-bit computers, where the player could choose the narrative of the game by selecting their preferred options for completing the adventure course at each stage.

An interview with Jason Sive, CEO, Mobicred, and Dr Ivor Blumenthal, CEO, ArkKonsult, discussing how shopping behaviour adoption rates and purchasing trends have altered as a result of the lockdown.

The devastation caused by the coronavirus has impacted every aspect of our lives, including how we shop. South Africans, historically cautious about shopping online, but faced with the realities of lockdown restrictions, turned to online shopping in unprecedented numbers since the start of 2020.

Business leaders need to offer clients an omni-channel experience that comprises all the touch points that a consumer could have whilst interacting with a specific brand. It’s now time to focus on the customer interaction and to exceed consumer expectations.

Even though user experience (UX) is hardly a new concept, attention has recently shifted to delivering solutions more closely aligned to customer expectations than ever. This has resulted in an environment where UX becomes fundamental to successful application delivery.

Companies can become more profitable through website audits, it enables them to discover new revenue opportunities, uncover the most profitable areas of search and also shows their online presence profitability. Digital marketing should always start with an audit, it could benefit any business aiming to increase its online presence.