Tag: user behaviour

Artificial intelligence (AI) risks for children encompass privacy concerns, over-trust, misinformation and psychological effects, highlighting the need for careful oversight. It is challenging to maximise AI’s benefits for children’s education and growth while ensuring their privacy, healthy development and well-being.

As the hype around artificial intelligence (AI), and more particularly, Generative AI, continues to grow, manufacturers must assess the benefits of adopting this cutting-edge technology into their platforms and processes. Similar to the innovation in cloud technology, the closer AI is to a business’s processes, the more transformative it will be.

Adtech organisations sit at the very edge of innovation and the evolution of marketing. Artificial intelligence (AI), machine learning, the rise of data alongside the demise of the third-party cookie, have reimagined contextual messaging, creativity, and campaigns at scale.

In the dynamic world of digital marketing, generating quality leads is the lifeblood of any successful campaign. As a digital marketer, your ability to generate leads effectively can add massive value to your client’s business. To help you achieve this there are four proven strategies to supercharge your lead generation efforts.

Black Friday has come and gone, and with the current state of our economy we’ve seen a significant change in consumer behaviour. This years Black Friday has some clearly defined changes such as how consumers chose to make their purchases, the platforms they used to make them as well as how much they chose to spend.

As everyone knows, the business world is going through an accelerated evolution, where technology is being implemented to drive efficiencies across businesses. This is also true for communication and collaboration tools and platforms. While many tools most certainly are customer-facing, technology has come a long way in enabling better collaboration, inclusiveness and productivity among employees - which ultimately affects the bottom line. 

In a move to charter a 'course towards a more privacy-first web', Google announced plans to phase out third-party cookies in their Chrome browser by mid-2023. This comes as part of their broader Privacy Sandbox initiative launched in 2019 and has led businesses to speculate about the future of digital advertising.