Tag: typography

In times past, if a product or service worked, you’d pat yourself on the back and move onto the next project. But this simply doesn’t work in the digital age. Today, users want an experience. Gone are the days when creating something clever and functional could pass, if your user experience (UX) isn’t up to scratch, you can expect your product to not only become a white elephant but to receive stinging reviews too.

Whether you succeed or fail in the world of design has little to do with whether you went to university, college or neither. It has to do with you, the person behind the design and the decisions you make on your journey to success. Being a great designer is all about the individual, their work ethic, the portfolio they build and very importantly, their love for design.