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BOOK REVIEW | Leading For Engagement: 7 Sins and 7 Secrets

The link between performance and employee engagement is proven, logical and compelling. And yet despite engagement ballooning into a billion-dollar industry, levels over the past eight years have remained consistently disappointing – the needle is not moving in any significant way.

The power of storytelling

People in corporate environments are often put off by the idea of storytelling as the first thing that comes to mind are fairy tales. But storytelling is a very powerful mechanism that can be used to help employees at every tier of an organisation understand the corporate strategy, the vision and their role in achieving a company’s objectives. It is also a way for leaders to be powerful communicators who can deliver a message that resonates with employees.


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