Tag: Tracey McDonald Publishers

Personal Branding for Entrepreneurs provides quick-fire, practical advice and real-life examples and success stories to help entrepreneurs build and market their own personal brands. In today’s fast-paced, interconnected world, you need to have a personal brand, apart from that of your company. If you haven’t already got one, you need to start cultivating it into something of your choosing before it becomes defined by those around you.

The informal business sector is the next great frontier of Africa and it is undergoing an economic revolution – a new world of small people doing big things, transforming the continent. Prepare for this new generation, prepare for the Afripolitan Generation.

Developing an impactful corporate social investment (CSI) strategy and approach with real potential to positively change people’s lives can be a tricky exercise. Those grappling with how best to approach CSI will find thought-provoking insights in this book that will contribute positively to how they view, shape and execute their CSI strategy.