Tag: Total Video Measurement Service

Not long ago, watching television was a shared ritual. Families gathered around the same screen, tuning in to the daily soaps or the Sunday night 8 pm movie. Today, the experience has become deeply personal. Each viewer chooses what to watch, when to watch and even which ads they see. For marketers, this shift is not just a technology change; it is a change in attention. And attention is the currency that drives modern advertising.