Tag: tone

In times past, if a product or service worked, you’d pat yourself on the back and move onto the next project. But this simply doesn’t work in the digital age. Today, users want an experience. Gone are the days when creating something clever and functional could pass, if your user experience (UX) isn’t up to scratch, you can expect your product to not only become a white elephant but to receive stinging reviews too.

Artificial intelligence (AI) chatbot system ChatGPT is generating poems, articles and songs, and is writing code and social media campaign ideas in mere seconds, setting the world alight with questions and concerns.