Tag: tokenisation

In 2029, tokenised transactions are expected to double in value from $283 billion in 2025 to $574 billion. This market growth largely stems from the rapid rise of mobile payments, digital transformation and expanding ecommerce activity. In addition, security, personalisation and privacy continue driving adoption. While tokenisation applies easily across multiple industries, retailers increasingly use it to secure transactions.

Following several years of constant global instability, people are gaining greater access to emerging technologies - including Artificial Intelligence (AI), web3, and tokenisation - advancing the next generation of creativity, community and data privacy.

The cost of lost business makes up around 40% of the average cost of a large-scale data breach, translating in customer turnover, lost revenue due to system downtime and higher cost of acquiring new business due to reputation damage. This was the finding in a Ponemon Institute research study sponsored by Accenture.