Tag: The MediaShop
Consumer pressure elevated to level 6 or is it higher?
It's the year 2022 in the eighth month, and the country has emerged out of lockdown as a result of the global COVID-19 pandemic. Petrol prices have skyrocketed to unprecedented highs, load shedding intensified and interest rates are sitting at 5.5% - the highest since 2016.
Generation Z or Zoomers are the hottest new audience
The new generation which brands are taking a keen interest in are called Gen Z or ‘Zoomers’, this refers to people born between 1997 and 2015, who are within the age range of 7 to 25 years old in 2022, representing almost 27.5 million people in South Africa.
Digital Terrestrial Television 101 – the long and the short of...
Despite how very long in the making this transition process has been, and with a lot of recent press around the switch to Digital Terrestrial Television (DTT), it is still common to find people confused by or lacking full understanding of what exactly DTT is.
