Tag: television

For decades, television was the heavyweight of media spend. If you wanted mass reach, you bought primetime TV. Simple. However, audiences no longer consume video in the same way. The living room screen is still central. Yet, it is now connected, streaming, and personalised. This shift is pulling advertising budgets in a new direction.

Time Magazine recently released its annual "Best Inventions" list. As usual, it presents a peculiar blend. Some inventions are awe-inspiring, others make you think, “Wait, didn’t we already have that?” And then there’s the “What were they thinking?” category.

The South African Broadcasting Corporation was established in 1936 by the Broadcasting Act that year. That Act was substituted by a 1973 Broadcasting Act, which has been replaced by the current Broadcasting Act, of 1999.