Tag: targeted advertising
AI risks for children – balancing benefits and challenges
Artificial intelligence (AI) risks for children encompass privacy concerns, over-trust, misinformation and psychological effects, highlighting the need for careful oversight. It is challenging to maximise AI’s benefits for children’s education and growth while ensuring their privacy, healthy development and well-being.
Auctioneering strategies and insights
One of the least known facts about live auctions is the ability of auctioneers’ to “read the room” and determine who the main bidders are while gauging bidders’ triggers that will help them to secure the items they want at a price they are prepared to pay.
Adtech’s future – AI, first-party data & privacy
Adtech organisations sit at the very edge of innovation and the evolution of marketing. Artificial intelligence (AI), machine learning, the rise of data alongside the demise of the third-party cookie, have reimagined contextual messaging, creativity, and campaigns at scale.
The end of third-party cookies – what businesses need to know
In a move to charter a 'course towards a more privacy-first web', Google announced plans to phase out third-party cookies in their Chrome browser by mid-2023. This comes as part of their broader Privacy Sandbox initiative launched in 2019 and has led businesses to speculate about the future of digital advertising.
Could Meta further entrench inequality?
Facebook’s rebranding presents the globe with the opportunity to partake in a multisensory world where ideas, online currencies and products are exchanged in a democratic manner. Its presence could mean Africa’s economy will play catch-up to the rest of the world.
