Advertisement
Home Tags Targeted advertising

Tag: targeted advertising

Adtech’s future – AI, first-party data & privacy

0
Adtech organisations sit at the very edge of innovation and the evolution of marketing. Artificial intelligence (AI), machine learning, the rise of data alongside the demise of the third-party cookie, have reimagined contextual messaging, creativity, and campaigns at scale.

The end of third-party cookies – what businesses need to know

0
In a move to charter a 'course towards a more privacy-first web', Google announced plans to phase out third-party cookies in their Chrome browser by mid-2023. This comes as part of their broader Privacy Sandbox initiative launched in 2019 and has led businesses to speculate about the future of digital advertising.

Could Meta further entrench inequality?

0
Facebook’s rebranding presents the globe with the opportunity to partake in a multisensory world where ideas, online currencies and products are exchanged in a democratic manner. Its presence could mean Africa’s economy will play catch-up to the rest of the world.

MOST POPULAR

Member Login

Forgot Password?

Join Us

Password Reset
Please enter your e-mail address. You will receive a new password via e-mail.