Tag: target market

Disruption and increased efficiency, at an almost exponential scale, are changing the very foundations of economies. Technology businesses face as much opportunity as they do competition. As a consequence, technology companies need a strong public relations (PR) strategy. This strategy should boost awareness, differentiate, and amplify their credibility. However, choosing the right PR agency is crucial. In an industry as dynamic as tech, businesses should engage specialists. It’s not easy to choose an agency. 

We live in a world with the luxury of easily accessible information. Let’s face it – as empowering as that is, it can at times feel overwhelming. To keep things simple, we thought we would share a few tried-and-tested behaviours that have proven themselves, repeatedly, to be the most vital elements to get ‘right’ in a business.

Auto insurance is leading the charge with the adoption of dynamic pricing, which entails developing policies that are more cost-effective for low-risk customers and using a different premium model for high-risk policyholders. There is significant potential for life and health insurers to capitalise on this momentum and embrace this model within subsets of their product offerings.

We recently marked the 10-year milestone of Instagram, a platform that has profoundly shaped and, some might argue, even birthed the concept of influencer marketing that at its core is about fostering authentic relationships and real connections with brands.

One of the most common social anxiety disorders is the fear of public speaking, or glossophobia. Most people would probably rather go head-to-head with a shark in the ocean than have to stand up and speak in front of 100 people in a room. Consequently, media interviews can be scary to navigate, but it is important to conquer your fears and ensure you get the most out of them when they do come around.

Whether they like it or not, all business owners engage in some form of marketing, but many neglect to adopt a strategic approach. It’s not surprising then that marketing was highlighted as the area in which most business owners feel they require skills training, according to the most recent National Small Business Survey by the National Small Business Chamber.