Tag: Sue Blaine
Social media platforms are replacing Google
When it comes to online searches, these days people and especially younger people, are letting their fingers do the talking on social media platforms such as TikTok, Instagram and YouTube. Brand marketers should be changing their tack to follow these consumers, shifting their chief efforts from website Search Engine Optimisation (SEO), to ensuring their social media is visible online.
Why storytelling ethics matter, especially in Africa
Stories sell. They grab at us and hold our attention in ways that fact-heavy reporting does not. What’s more, the stories we in the communications industry tell often have an impact, even on ourselves, that we don’t immediately grasp.
