Tag: subscription

Every e-commerce business knows that digital advertising is the key to attracting and converting customers. The success of your digital advertising strategy, in turn, depends on how effective you are in feeding platforms such as Google Ads, Meta Ads, and TikTok Ads with sufficient amounts of high-quality first-party data.

Since emerging from the grips of the COVID-19 pandemic, various industries across Africa have rebounded relatively well after having to undergo a process of reinvention. Across the continent, key multibillion dollar industries are navigating new challenges to meet consumer needs and retain a strong customer base. For Africa’s entertainment and media (E&M) industry, 2022 was a challenging year.

3D Secure for online payments continues to gather momentum globally. However, for some industries, real-time authentication requirements can be a significant drawback, especially those that rely on recurring, subscription or instalment card-on-file transactions.

Our financial decisions are consequential, it makes sense to have a trusted expert in our corner. However, it’s important to understand how your financial advisor earns their money and ensure their incentives are aligned with yours. Having a discussion around fees can ensure they are actually working for you, and not just selling financial products.