Tag: Striata
Seamless communication is key to CX
Today, most companies know that a great customer experience (CX) is their best hope of standing out from their competitors. Many are also aware of the fact that communication is key to building those experiences. After all, so much of CX is about building relationships and, as any therapist will tell you, communication is vital to a healthy relationship.
How does digital communication fit into an omnichannel engagement hub?
There is no doubt that companies that succeed at customer engagement generally create much better customer experiences. Customer engagement encompasses all the communication and interactions the company creates to connect with customers, influence the journeys, drive more sales, and increase customer participation and loyalty.
Technologies that should be part of your future CCM strategy
Customer expectations are evolving faster today than ever before. That’s hardly surprising. In an always-on world where people have devices with them all the time, they’re exposed to great digital experiences on a daily basis. When a customer has a great experience in one sector, they expect the same from all of their service providers.
Ways in which customer communication changed in 2020
All of us have witnessed immeasurable changes in 2020, with disruptions to the way we live our lives and do business. Customer communication is no exception. While business was already embracing digital, COVID-19 only accelerated this transformation.
Digital communication key to good CX
Over the past few years, companies have started paying increasing amounts of attention to customer experience (CX). While the idea behind it (customers will keep coming back to a business if they have a good experience), is hardly new, it’s become more and more of a science.
