Tag: strategic design
Putting people first – how brands can achieve salience through empathy
Achieving visibility and memorability in a world where people are bombarded with adverts, messages and constant distractions is challenging, but not impossible. Strategic design thinking can provide the framework that brands have been searching for - the framework that will allow them to understand their target audiences and discover how to reach them at exactly the right time, in the right place.
Prioritising value over cost through strategic design thinking
As economic conditions keep getting tougher, consumers are paying more but have less to spend, which means that value is becoming more important than ever before. From a business perspective, whether it’s a website, an app or a business process redesign, extracting maximum value from all decisions is the aim of the game.
Demystifying strategic design – it’s not what you think it is
It’s tempting to be dismissive when you first hear about “strategic design” and think that it has all the hallmark characteristics of being an industry buzzword. What’s a buzzword? It’s an important-sounding technical word or phrase that is trotted out in sales pitches purely to impress regular people.
