Tag: Steven Heilbron
Gen Z retail strategies to engage consumers
Generation Z, born between the late 1990s and early 2010s, is moving into the workforce and becoming one of the most influential consumer demographics. Retailers will need to adjust their strategies if they are to remain relevant for this highly educated, socially aware and digitally connected cohort.
Gen Z shopper loyalty – strategies for brands to connect and...
Generation Z, born between the late 1990s and early 2010s, is moving into the workforce and becoming one of the most influential consumer demographics. Retailers will need to adjust their strategies if they are to remain relevant for this highly educated, socially aware and digitally connected cohort.
How retailers can capitalise on the cold season
Conventional wisdom is that winter is one of the weakest periods for retail trading in South Africa. However, a big data analysis we commissioned shows that retail sales tend to pick up in winter after the quiet autumn months.
Retailers lose billions due to a disconnect with customers’ preferred touchpoints
Formal retailers in South Africa are losing billions in annual sales because of a disconnect between the customer touchpoint mix that they prioritise and those that their customers prefer. This is one of the key findings of a big data research study that was conducted on our behalf.
