Tag: SportsMarketing

As fans take the action beyond the stands, Digital Out-Of-Home (DOOH) gives brands a way to become part of the game-day experience. We all love the vibe of game day – everyone in their team jerseys, bars and restaurants pumping, the braai sizzling, the socials going off. Everybody is in a good mood and discussing tactics like they’re Rassie’s best friend. By the time the players walk on the field, the game has already been going on for hours.

Liverpool Football Club (FC) plays in a stadium that holds just over 60,000 people, but its fan base runs into the hundreds of millions. That gap creates a problem the club cannot solve through football alone. While a crowd in a stadium moves together, a global following does not. It spreads across time zones, devices, habits and local gatherings. Each supporter experiences the club in a different way.