Tag: social status

Three iconic apples have profoundly shaped human behaviour over the centuries. It began with Eve's fateful bite, symbolising our innate temptation for social status. Then came Newton's apple, revealing the gravitational forces that exist between objects and people. Finally, there was Steve Jobs' Apple, putting a powerful handheld window to the world in our palms - allowing us to seamlessly connect, purchase, and share our lifestyles like never before.

The “cashless revolution” spurred by the COVID-19 pandemic has proven durable and persistent. PwC’s Payments 2025 & beyond publication, released in 2021, reported a 42% increase in global cashless payment volumes. The 2023 McKinsey Global Payments Report found that global cash usage continued to decline – by four percentage points year on year – and that the growth rate of electronic transactions was nearly triple that of the overall growth in payments revenue.