Tag: social commerce

Three iconic apples have profoundly shaped human behaviour over the centuries. It began with Eve's fateful bite, symbolising our innate temptation for social status. Then came Newton's apple, revealing the gravitational forces that exist between objects and people. Finally, there was Steve Jobs' Apple, putting a powerful handheld window to the world in our palms - allowing us to seamlessly connect, purchase, and share our lifestyles like never before.

The face of retail is evolving, with many retailers realising that in the post-pandemic climate, simply having an online and physical presence is not enough. This is backed by research which shows that multi-channel shoppers spend 82% more per transaction than shoppers who only spend in-store.

The good news is: the digital marketing revolution is far from over and it’s providing new and exciting opportunities for marketing professionals to raise brand awareness and expand market share. Last year's important trend, personalisation, continues to be relevant as customers demand that their brands understand them better.

As consumer behaviour continues to change due to the impact the global COVID-19 pandemic has had both on business and individuals – retailers are increasingly having to position themselves to provide omnichannel services that can meet these evolving digital consumer expectations.

Shopping has always been a social activity. Just two years ago, you would find people discussing the good and bad about their recent purchases over coffee. Today, e-commerce finds people shopping from the comfort of their home, and social commerce means they’re still shopping while being social on their preferred platforms such as Instagram Checkout or Facebook Shops.