Tag: Sindiswa Masuta

COVID-19 has brought about the notion of people working together for the greater good, rather than a world where people exist for their own survival. Humanity has been tasked with looking out for one other because what we do now has a ripple effect on others. In saying this, brands also have the responsibility to consider more than just their businesses but also their communities, cities, people and every element that they directly and indirectly impact.

During this time of uncertainty, consumers are looking to brands because they are intrinsic to every sphere of a consumer’s life. With this life-changing event being faced globally, many economies are suffering a downturn, which has a ripple effect on consumer spend and, therefore, on brands.