Tag: shopping

To celebrate 65 years of providing trusted insights, we have released a new study that uncovers what truly influences the choices South Africans make when they spend their money. The South African consumer unveiled reflects a shift in behaviour that goes beyond price and focuses on emotion and trust.

Nearly 3 million Small and Medium Enterprises (SMEs) employ more than 13 million South Africans. This Heritage Month, a single shopping choice can help secure those jobs. Every rand spent locally is a vote for jobs. We urge consumers to prioritise local businesses this Heritage Month.

Foot traffic in traditional malls has declined significantly in recent years. According to the South African Council of Shopping Centres, centres that rely solely on retail have seen slower recovery post-COVID, while mixed-use destinations have rebounded faster.

Sometimes, it takes an outsider to allow South Africans to recognise that SA retail innovation is positive in their own country.

As the festive season approaches, the excitement of Christmas shopping is in the air. However, amidst the holiday rush, it is crucial to stay vigilant to avoid a nasty surprise of unexpectedly purchasing counterfeit products, which invariably flood the on and offline markets during this time.

With Black Friday around the corner – a time when credit and account cards are in heavy use – we are urging consumers to stay alert against the rise in fraudulent activities. The increase is the use of online platforms for shopping and managing bills, opens us up to more advanced types of fraudulent activity, so preventing and minimising the risk of financial fraud is important.

Black Friday is almost here, raising stress levels for everyone involved. Shoppers rush to find valuable deals. Retailers need to achieve sales targets to satisfy shareholders. To succeed this year, organisations must maximise their retail technology investments and offer real value and superior customer experiences.

When engaging in online activities, one cannot ignore the inherent risks involved. Whether you’re accessing information, interacting with a company or buying a product or service, your data is being stored and then possibly shared with others.

The Black Friday sales frenzy can trigger our deepest emotional and cognitive responses and can lead us down a path of unnecessary spending. However, consumers can use insights from behavioural economics to empower them to make decisions that align with their individual financial goals.

The impact of music on consumer behaviour is well-known with research showing that consumers shop for longer, spend more money and have an enhanced shopping experience if they’re exposed to music. Many local and international retail and restaurant brands are implementing bespoke in-store music and audio solutions to create a more fun, welcoming and brand-specific experience. There are reasons why in-store music makes sense.