Tag: sensory stimuli
Neuromarketing and consumer engagement for packaging design
Every day you are bombarded with visual stimuli. Your breakfast, your emails, your social media feeds, and almost every item you interact with, blast your brain with imagery in an attempt to get attention. Your brain diverts all of it to the unconscious side, including that very expensive campaign-from-that-oh-so-trendy agency. Unless, of course, it triggers some sort of divergence, something visually disruptive that forces the conscious brain to process and investigate.
Demystifying VR unveils the power of immersive experiences
Virtual reality (VR) technologies of today have their roots in ideas dating back to the 1800s, tracing back to the inception of practical photography. The concept began with the Sir Charles Wheatstone’s invention of the stereoscope in 1838, employing twin mirrors to project a unified image. This pioneering development later evolved into the patented View-Master in 1939, a device that remains in production even today.























