Tag: sell quality

Stop telling stories. Start selling them! The world is rightly obsessed with the incredible power of a good story. Unfortunately too many of us take that to mean that it is our own story that’s important. It’s not. The magic happens not when we tell our customers the story of our past, but when we sell them a new story of their future. One in which we play a part.

With GDP growth prospects forecast at a meagre 1.3% for 2019, and 1.7% in 2020, business confidence in mid-2019 remains at an all-time low. Exacerbated by policy uncertainty, debilitating bouts of power cuts, challenges in industries such as mining, and political events like national elections, getting out of the slump continues to be a pipe dream for corporate South Africa.