Tag: scepticism
The human ‘X-factor’ in AI-driven marketing
A few years ago, as whispers of artificial intelligence (AI) began permeating the marketing sector, there was a palpable buzz. Part excitement, part scepticism. Across industry gatherings and in hushed conference calls, professionals half-joked about AI potentially rendering traditional skills redundant. However, as we ventured into this new terrain, our initial apprehension gave way to a profound realisation: AI wasn’t here to replace us; it was here to enhance our capabilities and extend our reach.
Red flags to spot social media job scams
As social media becomes more intertwined with our daily routines, sly cybercriminals are using it to trick people with fake job offers. What are these social-media recruitment scams, and how can you spot the red flags? With over 32% of South Africans struggling to find jobs, it is no wonder that scams targeting job seekers are becoming more common.
Working to your human strengths in an AI-driven world of work
Artificial Intelligence (AI) is now firmly in the mainstream as workplaces and jobs begin to undergo a transformation that is both daunting and exhilarating. According to the Future of Work Report 2024, over 95% of global business leaders agree that AI will profoundly influence how companies deliver services.
Companies integrate ESG in executive compensation
Corporate South Africa needs to explore the growing trend of linking executive compensation to environmental, social, and governance (ESG) performance, driven by the imperative of multi-stakeholder capitalism and heightened attention to sustainability issues.
Repositioning a brand – unveiling the power of strategic transformation
In today's dynamic business landscape, repositioning has become increasingly significant for companies who want to maintain relevance, stay ahead of competitors, and adapt to evolving market demands. While "repositioning" and "rebranding" are often used interchangeably, understanding their distinctions is the key to unlocking the full potential of a brand's transformational journey.
Ways not to become a cybercrime statistic
If you believe cybercrime is something that only happens to businesses and “other people,” now is a good time to reboot your attitude. South Africa currently has the third highest number of cybercrime victims worldwide according to Accenture, with cybercrime costing South Africa R2.2 billion per year.