Tag: Rob Lith

Public Branch Exchange (PBX) has been synonymous with business communication for decades, representing a kind of mini phone network for a business’s internal and external communication. Traditionally, it has been a big investment and, as we all know, technology ages and needs to be serviced. 

While almost everyone has heard the phrase: 'This call may be recorded for quality control purposes', while waiting to speak to a business service representative or call centre operator, businesses are starting to appreciate that the effective and compliant recording of conversations has evolved from humble beginnings into a strategy to provide a strategic business advantage.

When it comes to AI, virtual assistants and chatbots are an immediate association for many. However, despite the growing importance of intelligent, programmed systems in relation to customer-facing interactions and hyper-personalised marketing, AI has other important uses for companies too – in fighting fraud.