Tag: rewards programme

Designing sales incentive programs for the motor retail industry - whether for your own sales force or a channel partner - presents several unique challenges due to the complexity and variability of the market. It’s a task requiring specialised skills and expertise in incentive and technology design that few businesses have in-house for either the development or ongoing management thereof.

Seasons Greetings, the time for shopping endlessly has come and it is embraced by millions around the world who have been locked down/in for the passed two holiday seasons because of the dreadful pandemic that ravaged the world over. 

Most of a company’s business comes from existing customers. Keeping those customers loyal to the brand at a time when there are so many alternatives to choose from is something every organisation is struggling with. Considering that 80% of customers are willing to pay more for a better experience, it seems that the solution is staring business leaders in the face.

We’re deep into the age of loyalty and rewards programmes, with just about every bank, insurer, retailer, and service provider offering an initiative of some sort that purports to reward their customers for behaviour that demonstrates loyalty to their brand.

Today, rewards programmes are nothing extraordinary. Over the years we’ve seen an increased uptake in various programmes. And as consumers get savvier about how...