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Let the squid trade mark games begin

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Not resting on its laurels since releasing Squid Game, its most watched series to date, Netflix has been hard at work – filing trade mark applications worldwide to protect the Squid Game name and logos for a wide variety of products and services.

Economic consequences of Black Friday and understanding consumer behaviour

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The Black Friday sales frenzy can trigger our deepest emotional and cognitive responses and can lead us down a path of unnecessary spending. However, consumers can use insights from behavioural economics to empower them to make decisions that align with their individual financial goals.

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