Tag: Remi Du Preez

With programmatic advancements and a growing focus on omnichannel campaigns, the digital out-of-home (DOOH) industry continues to evolve rapidly. These trends provide insight into what to expect in the coming year. In digital advertising, DOOH is proving to be a dynamic and engaging medium.

Out-of-Home (OOH) advertising was one of the many casualties of the hard lockdown, with marketers understandably finding it hard to justify their spend in a time where everyone was required to stay at home. With the levelled lockdown commencing on 1 May, movement has gradually started to return to the outdoor arena, providing OOH media owners and advertisers with new hope.