Tag: Remi Du Preez

As fans take the action beyond the stands, Digital Out-Of-Home (DOOH) gives brands a way to become part of the game-day experience. We all love the vibe of game day – everyone in their team jerseys, bars and restaurants pumping, the braai sizzling, the socials going off. Everybody is in a good mood and discussing tactics like they’re Rassie’s best friend. By the time the players walk on the field, the game has already been going on for hours.

With programmatic advancements and a growing focus on omnichannel campaigns, the digital out-of-home (DOOH) industry continues to evolve rapidly. These trends provide insight into what to expect in the coming year. In digital advertising, DOOH is proving to be a dynamic and engaging medium.

Out-of-Home (OOH) advertising was one of the many casualties of the hard lockdown, with marketers understandably finding it hard to justify their spend in a time where everyone was required to stay at home. With the levelled lockdown commencing on 1 May, movement has gradually started to return to the outdoor arena, providing OOH media owners and advertisers with new hope.