Tag: public trust

Audience distrust, marketing integration, and AI innovation shape Public Relations' (PR) future. The rise of influencer relations adds to its growing importance. The media and marketing industry has changed rapidly in recent years. PR professionals now integrate more with marketing, content, and data analytics.

The impact of excessive government regulation and control is the harm to businesses and employees caused by excessive workloads and stress. This reduces productivity, morale and overall efficiency in public services. The state is intended to function in an efficient, economical and effective manner.

With increasing alacrity, businesses must recognise the crucial need to transform their organisational structures. This is necessary to keep pace with the rapidly evolving digital landscape. However, it’s equally important for organisations to consider the associated risks. This will ensure long-term resilience.

The South African Revenue Service (SARS) has marginally improved refund payment time frames, but it needs to prioritise improving service delivery and building trust with taxpayers. In his recently delivered Medium-Term Budget Policy Statement (MTBPS), Finance Minister Enoch Godongwana announced a tax revenue shortfall of R22.3 billion.

The last five years have seen an improvement in the audit profession when it comes to audit failures. Is this evidence that the entire financial ecosystem finally understands the importance of taking responsibility for the audit process or is it because of the increase in legislative mandate and high scrutiny that is currently imposed on the audit profession?

With national election taking place this month, we are stressing the importance of robust telecommunications security to facilitate a successful electoral process. This priority reflects our commitment to maintaining the integrity and efficiency of communications systems during crucial democratic events.

Until now, reporting non-financial information on tax has largely been voluntary, but many guidelines do exist and companies that are taking the lead are doing so by providing disclosure and explanatory narratives far beyond the statutory requirements.

We have begun thinking differently about what accountancy is and needs to be in a world marked by advanced technological capabilities and extreme socio-economic conditions.

George Tshesane | Director: Public Sector | Deloitte | gtshesane@deloitte.co.za | www.deloitte.com | A rigorous focus on delivery is key to government winning public trust....