Tag: public trust

The public sector in West Africa, much like in other regions, faces deep-rooted challenges. It struggles with rigid bureaucracies and outdated systems. The very institutions meant to serve citizens often become trapped in structures that block innovation and delay progress.

Artificial Intelligence (AI) is rapidly becoming the engine room of South Africa’s economic future. Across sectors, from banking and insurance to healthcare and retail, AI systems are transforming how decisions are made and how services are delivered. They are also changing how organisations compete.

In a world marked by heightened economic uncertainty, geopolitical tensions and shifting regulatory landscapes, the demand for integrity and transparency in business has never been greater. As professionals charged with stewardship over financial information, governance frameworks and assurance practices, chartered accountants are not merely working with numbers.

Earlier this year, the South African government launched its National Artificial Intelligence (AI) Policy Framework. This is a strategic initiative aimed at harnessing AI for public value and socio-economic advancement. The policy positions AI as a tool to enhance decision-making, improve public services and foster innovation across sectors. However, a recent survey we conducted with Oxford Economics, involving nearly 500 senior government executives across 14 countries, reveals a significant obstacle.

A new report highlights ethics and digital transformation as key drivers of Africa’s evolving Public Relations (PR) industry. The African Public Relations Association (APRA), celebrating its 50th anniversary this year, partnered with the Public Relations and Communications Association (PRCA) to release its latest annual research.

Audience distrust, marketing integration, and AI innovation shape Public Relations' (PR) future. The rise of influencer relations adds to its growing importance. The media and marketing industry has changed rapidly in recent years. PR professionals now integrate more with marketing, content, and data analytics.

The impact of excessive government regulation and control is the harm to businesses and employees caused by excessive workloads and stress. This reduces productivity, morale and overall efficiency in public services. The state is intended to function in an efficient, economical and effective manner.

With increasing alacrity, businesses must recognise the crucial need to transform their organisational structures. This is necessary to keep pace with the rapidly evolving digital landscape. However, it’s equally important for organisations to consider the associated risks. This will ensure long-term resilience.

The South African Revenue Service (SARS) has marginally improved refund payment time frames, but it needs to prioritise improving service delivery and building trust with taxpayers. In his recently delivered Medium-Term Budget Policy Statement (MTBPS), Finance Minister Enoch Godongwana announced a tax revenue shortfall of R22.3 billion.

The last five years have seen an improvement in the audit profession when it comes to audit failures. Is this evidence that the entire financial ecosystem finally understands the importance of taking responsibility for the audit process or is it because of the increase in legislative mandate and high scrutiny that is currently imposed on the audit profession?