Tag: ProgrammaticAdvertising
CTV investment returns – why brands still underinvest?
The data on Connected TV (CTV)'s Return On Investment (ROI) is difficult to ignore. However, the slower pace of adoption is much harder to explain. Imagine a marketing channel that consistently delivers 30% higher ROI than almost every other medium in your media mix. Most marketers would naturally prioritise it. Yet CTV receives only 7% of total media budgets despite delivering exceptional CTV investment returns.
Programmatic advertising – how much waste are you buying?
A piece landed in my feed recently that stopped me mid-scroll. Michael Farmer, a veteran advertising strategist, recently published a devastating analysis called Madison Avenue Media Madness. It examines what digital advertising has actually done to the world's biggest brands over the past 15 years.
