Tag: programmatic advertising

Meta – the owner of Facebook, WhatsApp and Instagram – and Google tower over the digital advertising landscape. Given their dominant position, it’s understandable that they attract criticism from consumers, regulators and businesses for everything from how they manage fake news and hate speech to their stance on data privacy.

While online isn’t threatening the brick-and-mortar retailers too much as yet, traditional retailers must use digital to innovate their business and remain relevant.