Tag: profiling

The media industry in South Africa has long relied on world-class research as the foundation for effective decision-making. As the industry continues to transform, we are dedicated to ensuring our audience measurement systems keep pace, providing stakeholders with the insights they need to thrive.

As organisations emerge from the recent CrowdStrike Falcon incident, I have taken some time to reflect on what we learn from this. Over the past few days, we have seen so many responses and opinions on apportioning liability and estimating the impact of the incident. This point of view takes a different perspective, reflecting on how to respond positively and in a forward-looking way.

South Africa joins over 60 countries that will head to the polls in 2024, with heightened risks for civil unrest reminiscent of July 2021 top of mind. 2024 has been dubbed the election year, with voters in more than 64 countries heading to the polls.