Tag: process assets

If I were to ask you what your business assets are, you would most probably list your computer equipment, your vehicles, your furniture and the like. You will have read all the books on how important people are, so you would probably identify your people as your most valuable asset. If you were marketing inclined, you would list your brand as an asset. And, if you were really smart, you would no doubt also include your company’s reputation as an asset.