Tag: Premier Hotels & Resorts
Do influencers add value to travel brands?
We recently marked the 10-year milestone of Instagram, a platform that has profoundly shaped and, some might argue, even birthed the concept of influencer marketing that at its core is about fostering authentic relationships and real connections with brands.
BLEISURE | How to make the most of the next business...
Business travellers are adding a leisure component to their trips, as a way to have a holiday whilst working. It also presents a great opportunity for property managers to provide a memorable experience or encourage travellers to join their loyalty programmes, both of which will drive returning customers.
