Tag: pop culture
Taylor Swift trade marks and the Kelce effect
When Taylor Swift and Travis Kelce announced their engagement, it didn’t just make headlines. It scored a pop culture touchdown. A pop icon met the NFL’s charismatic star player. The pairing set the internet ablaze. With two global superstars joining forces, the commercial possibilities extend far beyond headlines and hashtags.
The influence of pop culture on luxury fashion
Luxury fashion and pop culture have shared an inseparable bond for decades, and in 2023, two remarkable examples have captured the spotlight – namely Jane Birkin and Pharrell Williams. Celebrity collaborations result in limited-edition pieces that become highly sought-after collectors' items while adding to the celebrity’s legacy that they leave behind.
