Tag: planning

Measuring attribution has been a long-term challenge for the media industry across the ecosystem, both online and offline. Relying on simple attribution models that often overestimate the impact of direct response ads – such as those that include call-to-actions like "click here" or "buy now"– ignore the myriad influences on the consumer journey.

No matter how much you love your job, financial freedom should be your ultimate goal. For those unfamiliar with the term, financial freedom can best be understood as a state where individuals or households have enough financial resources to cover their living expenses without having to depend on work to maintain their standard of living.

Agriculture in Africa is being transformed by artificial intelligence (AI), but there is still one element it cannot replace. Despite dramatic technological advances in the sector in recent decades, the role of the farmer remains indispensable. This was a message delivered, surprisingly, at a recent conference in Europe, by a world leader in the field – from Eswatini.

In a South African context, ‘dignity’ is a word that is often supercharged, laden with meaning and emotion. Given our dark history where apartheid stripped whole groups of people of their dignity – and because of the prevailing gap between rich and poor, with South Africa having the highest Gini coefficient in the world – we not only have to believe in dignity, we must also strive to uphold it across all aspects of society.

Between work, family, and personal commitments, carving out moments for ourselves feels like a constant battle. One area that often gets squeezed? Managing our finances. This challenge is interlinked to our most valuable commodity: time. People simply do not have enough time.

South Africa is experiencing a monumental uptick in its renewable energy sector, driven by a number of factors including rapid expansion, increased investment, and the rising need for homes and businesses to reduce their reliance on the national power grid. This burgeoning industry, however, faces a formidable challenge: a critical shortage of skilled labour.

Adtech organisations sit at the very edge of innovation and the evolution of marketing. Artificial intelligence (AI), machine learning, the rise of data alongside the demise of the third-party cookie, have reimagined contextual messaging, creativity, and campaigns at scale.

In the fast-paced world of startups, particularly those breaking new ground, the excitement of innovation and market disruption often takes centre stage. However, amidst this buzz, it's crucial for startups to prioritise their foundational business structures from the outset.

As South Africa’s energy sector continues to evolve, understanding the changes in regulations, contracts, and market dynamics is crucial. The restructuring of South Africa’s regulatory framework, especially within the energy sector is critical given the present crisis the country is in. Unbundling, where different parts of the energy sector are separated, amounts to far more than just paperwork.

Businesses are often hesitant to embrace change, particularly when it involves crucial operations. Many organisations and industries worry that upgrading their infrastructure could cause disruptions and downtime impeding productivity. The fear is not entirely unfounded, as it is often based on historical examples of unsuccessful and costly migrations.