Tag: Pernod Ricard
‘Glocalisation’ in the ‘new normal’
Global companies must review their role in local markets to be key contributors and collaborators in the post-COVID-19 ‘rebuild’. Expectations are that business steps up with renewed energy in assisting the recovery of global economies from the COVID-19 pandemic.
Curated experiences drive luxury consumption despite sluggish economy
Despite the slowdown in the global economy, the luxury sector is seeing continued rapid growth. Given the declining economy, the question is, which South Africans can still afford luxury goods? From research conducted we see that the luxury culture is evolving and there are two main sets of luxury consumers in South Africa; traditional and non-traditional.
