Tag: Penquin
How marketing changed in 2025 and what it means for brands
2025 marked a watershed year for marketers in South Africa. Consumer behaviour shifted rapidly. Technology accelerated at a pace. As a result, brands that once relied on traditional media rhythms had to rethink strategy, storytelling, and speed. These shifts clearly illustrate how marketing changed in 2025.
Intentional goal setting for a meaningful 2026
As the year winds down, many of us start thinking about what’s next. We consider what we want to change, achieve or let go of in the new year. However, before rushing into resolutions or writing down your 2026 goals, it’s worth pausing.
Intent in marketing – are brands wasting millions on content?
In today’s hyper-digital world, content is everywhere. Brands are producing more than ever before – videos, blogs, reels, emails, podcasts, you name it. Yet the question we need to be asking is: is any of it working? This is a question people ask often. The answer? Not always.
Kick off the new year with the perfect CV
It’s a brand new year, and if you have your sights set on a big career move - or better yet - on landing your dream job in 2023, your Curriculum Vitae (CV) has to be up to scratch first. If updating it has been on your to-do list for a while, it’s time to jump into action so you can take that exciting next step in your career.
