Tag: paid social media posts
8 in 10 Gen Z want to pay more for brands...
New proprietary research reveals how brands can communicate and collaborate with this hyper-informed generation. Accounting for one third of the global population, Generation Z have a collective disposable income expected to reach $33 trillion over the next decade.
Social media influencers and brand owners beware!
The rules are about to change... or the majority of brand owners, social media advertising is a must-have. Not only is this platform one of the most cost-effective ways of brand promotion, it also, almost instantaneously, reaches a large, targeted consumer base.
Using technology to innovate retail businesses
While online isn’t threatening the brick-and-mortar retailers too much as yet, traditional retailers must use digital to innovate their business and remain relevant.
