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Behavioural finance insights – why women are better investors

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The renowned behavioural finance research duo, Barber and Odean, published a paper in 2001 entitled Boys will be boys that ruffled a few feathers. The duo studied and reported on the performance difference males versus females generated on their investments. Not only did they find a statistically significant difference in favour of women, but they also found that men had better investment performance in the mere presence of women.

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