Tag: online shopping

Whether through augmented reality (AR) or virtual reality (VR) – the reality is that the future of shopping is blended and immersive and will harness innovative digital tools by creating immersive experiences to reel in, and keep customers engaged and shopping for more.

Regulatory pressures have dominated the headlines for Chinese e-commerce in the past 12 months. We think the focus is now shifting. Nothing showcases China’s love of e-commerce better than Singles’ Day, or 11.11. This unofficial holiday, initially founded as an anti-Valentine’s Day for singletons, is held annually on the 11 November.

The face of retail is evolving, with many retailers realising that in the post-pandemic climate, simply having an online and physical presence is not enough. This is backed by research which shows that multi-channel shoppers spend 82% more per transaction than shoppers who only spend in-store.

Study shows more than 85% of surveyed South African shoppers say retailers need to get better at giving them the products, service and experience they want. South Africans surveyed form part of a study of over 30,000 global online consumers from 18 countries. 

The stats speak for themselves. Firstly, there has been a 169% increase in online purchases from new or low-frequency online shoppers. Secondly, more than 80% of consumers who increased their omnichannel digital usage during the pandemic expect to continue with these.

Although many retailers have successfully implemented omnichannel services like same-day shipping, in-store pickup or home delivery, research shows that only a third of retail executives said this was a regular service, while 62% said it was just for the 2021 holiday season.

There are two recent matters that were investigated by our office where two private banking customers fell victim to the same scam under the exact same circumstances. The story behind convincing the victims to disclose their confidential banking information was new. However, the basic scam remained the same, as did the results.

Businesses and consumers alike have had to weather several shocks over the past two years. In this article, I advise how businesses can make 2022 a year for rebuilding and taking advantage of new opportunities. During 2020, 42% of small businesses closed during lockdown, according to financier FinFind.

The good news is: the digital marketing revolution is far from over and it’s providing new and exciting opportunities for marketing professionals to raise brand awareness and expand market share. Last year's important trend, personalisation, continues to be relevant as customers demand that their brands understand them better.

Online shopping is expected to reach $1 trillion by 2022, this is according to a report by Adobe’s e-commerce division. To gain a competitive advantage and to exceed customer expectations, businesses need to discover the emerging trends in ecommerce and adopt current trending technologies in software.