Tag: Nielsen Sports
What today’s sports fans really want, and why we should listen
The much-anticipated Fan Insights Report reveals how live sports consumption is rapidly evolving. Shifts in fan behaviour, expectations and engagement are reshaping the live event experience. These changes reflect broader trends influencing what sports fans want today.
Key developments in sport sponsorships
Nielsen Sports recently released a Commercial Trends Report that outlines the key global and local developments in sports for rights holders and brands. Increasing competition, fragmenting audiences, greater business sophistication and a proliferation of products are producing a variety of challenges and opportunities for rights holders and brands.
