Tag: niche market

Acquisition of Julie's biscuits by ASN from Malaysia marks a significant stride in the culinary world, especially in the domain of premium snacking. The delectable assortment of Julie's biscuits has garnered immense acclaim not only from retailers but also from the discerning hospitality industry.

The global influencer marketing industry is set to grow to an astonishing $22.2 billion by 2025. If anyone ever doubted its staying power, this figure makes it clear: influencer marketing is here to stay. In fact, according to the latest The State of Influencer Marketing Benchmark Report 2024, this growth is not just a global experience. In South Africa, the landscape is evolving rapidly, with local brands poised to capitalise on this growth through digital strategies and meaningful connections with consumers.