Tag: Nfinity
The influencer marketing impact
The global influencer marketing industry is set to grow to an astonishing $22.2 billion by 2025. If anyone ever doubted its staying power, this figure makes it clear: influencer marketing is here to stay. In fact, according to the latest The State of Influencer Marketing Benchmark Report 2024, this growth is not just a global experience. In South Africa, the landscape is evolving rapidly, with local brands poised to capitalise on this growth through digital strategies and meaningful connections with consumers.
I’ll have what they’re having
With the public influence of online as an atomic conduit of marketing, Word of Mouth Marketing (WOMM) is no longer reserved for the offline arena. Digital integration has made online an adrenalised distribution channel that bullet-trains references, commodities, recommendations and reviews through communities and economies.
Ways to ensure an influencer marketing campaign goes viral
Big brands used to tell us what was cool. Today, consumers expect brands to be more human. In fact, the higher a brand’s emotional intelligence, the more it wins. According to the Kantar Purpose 2020 report, almost two-thirds of millennials and centennials (our soon-to-be economic engine), express a preference for 'brands that have a point of view and stand for something'.
