Tag: Nelson Camara
Customer expectations require a digitally-led insurance approach
As technology evolves, people are not only comfortable with a digital environment but have also embraced an always on-mobile lifestyle. They now demand a seamless customer experience from their service providers across all engagement channels.
Insurers need contextualised marketing
Thanks to digitalisation and the effective analysis of data, marketing continues to become more personalised and contextual. In fact, digital technologies enable companies to provide customers with relevant and quality experiences reflective of today’s real-time world.
