Tag: music
Global rise of Afrobeats – African sounds are reshaping music
Many once assumed that Africa would remain on the fringes of the global music economy. The continent would export talent but never truly command its own industry. However, that notion was firmly silenced recently.
Beware growth for its own sake
It’s a given that sub-Saharan Africa is the world’s fastest growing region in numerous industries, from music to cloud computing. Not so given is how to take advantage of this growth. The biggest hurdle facing any business expanding across the African continent is not only the geographic size of this market, but that it in fact comprises 50 markets.
In-store radio and audio solutions hit the right note
The impact of music on consumer behaviour is well-known with research showing that consumers shop for longer, spend more money and have an enhanced shopping experience if they’re exposed to music. Many local and international retail and restaurant brands are implementing bespoke in-store music and audio solutions to create a more fun, welcoming and brand-specific experience. There are reasons why in-store music makes sense.
