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The rise of ‘fake’ business class marketing tactics

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As airlines strip lounge access, flexibility and baggage from business class fares, that lie-flat seat may not deliver all the perks you expect. You're at the airport with a business class ticket in hand. You head toward the lounge, only to be turned away at the door. Alternatively, your meeting moves and you try to change your flight. You then discover that the original ticket is non-refundable.

Rebuilding traveller confidence – can bosses still dictate staff travel?

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The UAE has lifted its airspace restrictions. In addition, the US-Iran ceasefire appears to be holding as of 18 May 2026. Emirates has also restored 96% of its global network. Meanwhile, other Gulf carriers, including Etihad, Qatar and Saudia, continue rebuilding operations. Capacity constraints are also gradually easing. By most operational measures, conditions are improving. However, traveller confidence tells a different story.

Business travel disruptions – operational risk exposure

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In April 2024, when 18 months of rain fell on Dubai in a single day, more than 1,200 flights had to be cancelled, stranding over 250,000 travellers in terminals. Late last year, Cyclone Ditwah wreaked havoc in Sri Lanka during peak tourist season, forcing mass evacuations of foreign visitors. Right now, conflict in the Middle East continues to ground flights and drive disruption, further intensifying ongoing business travel disruptions.

Red-eye flights, presenteeism and retention

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At first, out‑of‑town work trips might have felt like a promotion. You represented the company, were sent to “make things happen”, flew Premium Economy, stayed in a fashionable hotel, networked and hopefully, secured new business. But after some time, red-eyes, quick turnarounds and other travel pressures started wearing thin. So, you begin checking out mentally. You wonder why this could not have been a Teams call. You also wonder why every “quick” trip requires intense preparation, domestic juggling and days of unscheduled recovery time.

Business travel lessons from 2025 and beyond

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Remember January 2025? You probably thought your biggest travel worry would be whether the hotel Wi-Fi actually worked. Fast-forward eleven months. You have navigated everything from geopolitical chess games to Artificial Intelligence (AI) reshaping how you plan and manage business trips. These experiences offered early business travel lessons that few anticipated.

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