Tag: Moving Tactics

As technologies continue to evolve, digital signage now seamlessly integrates into the everyday lives of consumers and brands. The integration of digital signage into consumers’ lives in the retail and Quick-Service Restaurant (QSR) sectors, in particular, has resulted in digital signage trends often times mirroring the concerns and changes that are important to consumers, making for a more efficient brand-consumer relationship with reliability and consistency being the key focus.

The impact of music on consumer behaviour is well-known with research showing that consumers shop for longer, spend more money and have an enhanced shopping experience if they’re exposed to music. Many local and international retail and restaurant brands are implementing bespoke in-store music and audio solutions to create a more fun, welcoming and brand-specific experience. There are reasons why in-store music makes sense.